In August 2017, Airbnb made an unprecedented move in the vacation rental industry - they allowed boutique hotels to have listings on their platform. Almost 2 years later, the number of hotels and other hospitality businesses on Airbnb has grown exponentially. Hotels and resorts are now turning to Airbnb to help find and retain a new demographic of customer - global travellers who stay longer!
This partnership is becoming quite harmonious, with some hotels and resorts choosing to use Airbnb as a branch of their marketing strategy. This is where our Jetstream solution comes into play. Our ground-breaking tech allows resort and hotel managers to increase the visibility of their listings on a number of vacation rental marketplaces, like Airbnb, VRBO and TripAdvisor.
The best part? When you join the Jetstream, you aren’t only signing up for our all-in-one distribution and channel marketing solution. You will also be working with a team of Guest Experience Experts, Content Marketing gurus, and Data Specialists to get your listings PERFORMING and making bookings!
We hustle to fully optimize your listings, offer unyielding guest delight, and give you customized data on your listings. We worry about all of the little things so you don’t have to!
Here are a few tips from our expert team on what you can do to make your listings SHINE:
1. Keep Us Informed!
Platforms such as Airbnb and VRBO are built on a sense of community and trust. Lack of communication can be extremely detrimental to guests’ experiences, and may lead to bad reviews on-platform. By keeping us informed of any upcoming construction, pool closures, or renovations, we can communicate this to your guests so that they arrive with a smile - despite a couple of bumps in the road.
2. Quality Images
On vacation rental platforms, images are your chance to put your best foot forward… so why waste it? When potential guests are clicking through the hundreds or thousands of options on these platforms, images are one of the key selling features. Images can make or break whether a guest clicks on your listing - so take an easy win. Our content experts will guide you through finding and applying your best images to make your listings shine, right from the get-go.
3. Competitive Prices
Catch a potential guest’s eye with an extremely reasonable price, and you’re sure to be welcoming bookings in no time! On platforms such as Airbnb and Homeaway, it’s no secret that your competition will consist of single-owner homes and self-run BnBs. With our data and market analysis, we can show you how to price your listings competitively so they are performing at their best, no matter the season.
4. Strategic Opening Day
There are a number of factors to consider when launching your listings, including the location of your resort or hotel, the guest experience you’d like to create, and the performance of other vacation rentals in your region throughout the year. Here at Jetstream, we strive to ensure that your listings are launched at the best time of year to start booking right away.
5. The Power of Reviews
Good reviews encourage people to book your listing, just as a bad review can deter them. Our guest services team is available 22 hours per day, 7 days a week, to ensure that our mutual guests have every question and concern addressed, both before their stay and while in-house. Our team takes care of guest emails and middle-of-the-night texts, and we work with your staff at your properties to ensure that any issues that occur are taken care of at the time. This way, each guest is more likely to leave a good review! At the end of their stay, we encourage happy guests to leave reviews so that potential customers are more likely to come across your shining listing.
Want more tips? Join the Jetstream and we will work with you to get your optimized listings on some of the world’s leading vacation rental platforms.
