Oceana Resorts is a collection of 9 properties in Myrtle Beach and North Myrtle Beach including oceanfront resorts, hotels and a waterway condominium, featuring pools, beach access, comfort and affordability. Oceana Resorts uses the TravelClick channel manager which does not offer a direct integration to Airbnb, HomeAway and TripAdvisor.
THE CHALLENGE:
Oceana wanted to increase the distribution and exposure of their multi-unit properties in Myrtle Beach on non-traditional hotel platforms such as Airbnb and HomeAway/Vrbo but didn’t have the technology to connect seamlessly to these channels.
THE SOLUTION:
Use Jetstream, the all-in-one solution for multi-unit properties, to connect Oceana to Airbnb, HomeAway/Vrbo, and Trip Advisor to reach a wider audience and increase bookings and exposure on non-traditional online travel websites.
THE RESULTS:
Jetstream connected all nine resorts to Airbnb, HomeAway/Vrbo, TripAdvisor and leavetown.com with their revolutionary distribution technology, optimized the listings, processed all bookings and payments, and provided guest support. Oceana Resorts went live January, 2017.
- Jetstream Increased average length of stay on all channels for each resort
- Jetstream Increased average booking lead time on all channels for each resort
Providing a seamless connection to vacation rental marketplaces resulted in Oceana reaching wider audiences that seek longer stays than those traditionally booked on hotel sites like Booking.com and Expedia. Oceana was kind enough to share comparative data between two of the Large OTA's average length of stay and booking lead time versus the bookings that have come from the vacation rental marketplaces reached via Jetstream.
- The average length of stay of Jetstream bookings is 65% longer than those from the two Large OTA's. A significant increase in booking duration which has helped Oceana reduce room turn-over costs
- The average lead time between booking and check-in is 60% longer for Jetstream bookings
COMMENTARY ON SUCCESS
“This company has been the single most responsive, friendly, intelligent, current, and all-around tech-savvy company I have ever had the pleasure of partnering with. They are amazing to work with and I would highly recommend them to anyone –either as a partner or as a guest.” Sarah (Oceana Resorts)
QUOTE
“I just wanted to say a quick, heartfelt THANK YOU. From day one your responsiveness, positive energy, and thoughtful pulse on trends, tips, and advice on how to improve have made partnering with Leavetown an absolute pleasure –not to mention a fantastic financial decision for our business. I appreciate so much the time and attention you put into your communication with both our team and our guests and I can’t wait to see what the future holds.” Sarah (Oceana Resorts)
