5 MIN READ
How a 190-property resort portfolio added VRBO as a net-new channel and achieved seven-figure ROI with Jetstream.
May 14, 2026 3:55:16 PM
60%+
Year-over-year GBV growth, with fewer rooms than the prior year
Danirose Barry
The Challenge
Two Staff, One Channel, and an Integration That Kept Breaking
Before Jetstream, Capital Vacations had two full-time staff dedicated solely to managing Airbnb distribution: handling content updates, guest responsiveness, and the constant firefighting that came with a SynXis integration that frequently failed to push reservations through to the front desk.
Beyond those two people, every revenue specialist on the distribution team was pulled into manual effort around promotions and resolving discrepancies. The SynXis-to-Airbnb integration offered a binary choice: BAR rate or a flat discount, with no ability to target specific properties within a region.
It was pretty much BAR or it was just discounted all the time. You could pick one or the other. It was a huge manual lift when we wanted to do it, and it was very hard to do it by specific property.
Danirose Barry, VP of Revenue Strategy
VRBO was effectively absent from their channel strategy. The only exposure they had was minimal visibility through Expedia. Capital Vacations recognized VRBO as an essential channel, but their team could not take on a second platform at the scale required.
The Solution
Rate Blending, 24/7 Guest Services, and a True Strategic Partner
Capital Vacations needed a partner who could match their own merchandising standards, operate around the clock, and flex with demand spikes. They needed specialized expertise, not a homegrown team learning on the job.
Jetstream's rate blending capability was the deciding factor. Where the SynXis integration forced a one-size-fits-all pricing model, Jetstream enabled tiered promotional strategies at the individual property level, delivered automatically across the full portfolio.
Beyond rate management, Jetstream took over full operational responsibility for STR channels: listing optimization, 24/7 guest communications, payment processing, and proactive account management. Capital Vacations went from managing a fragile integration with two dedicated staff to having an expert team that actively seeks revenue opportunities.
You guys come to me with solutions and creative solutions. It's not on me to come up with it. You guys are the ones who are seeking opportunities in the same way that we are.
Danirose Barry
The minute you said Jetstream could blend rates, my mind was sold immediately. That you could handle a traditional tiered promotional strategy without the manual effort on this sidewas astronomically huge for us.
Net-New Channel
VRBO: From Zero to 22% of GBV
Before Jetstream, VRBO was effectively nonexistent for Capital Vacations. Their only VRBO exposure came through minimal Expedia visibility. The team knew the channel mattered but could not justify the operational lift of launching a second platform while still struggling with Airbnb.
Jetstream launched VRBO as a fully managed channel across the portfolio. Within the first year, VRBO grew to represent 22% of total GBV in the last 60 days, a result that represents entirely incremental demand.
It's not shifting share. It's just finding true better consumers for us and unique consumers for us.
Danirose Barry
The Results
What Changed in Less Than 12 Months
Capital Vacations achieved these results while operating with fewer available rooms than the prior year, making the growth entirely attributable to better distribution strategy and channel optimization.
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60%+
Year-over-year GBV growth, with fewer rooms available than the prior year
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~$900K
Incremental revenue increase year-over-year across the portfolio
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7-Figure ROI
Total return when factoring in staff cost savings and operational burden removed
22% Of GBV For SDR Channels
From VRBO, a channel that was effectively zero before Jetstream
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2 FTEs Redeployed
Staff previously dedicated to Airbnb management moved to higher-value work
Zero Failures
Replaced a SynXis integration that frequently failed to push reservations
It's like having a partner and having a whole team of brains that are just experts at short-term rentals and I don't even have to think about it. It's having my strongest player be on it.
The Recommendation
What Danirose Would Tell Another VP of Distribution
When asked what advice she would give a peer considering Jetstream, Danirose's answer was immediate: stop trying to build expertise internally in an area that demands specialization.
Capital Vacations sees the partnership deepening. Danirose envisions Jetstream advising on room type construction, property repositioning, and merchandising at the individual property level, making Jetstream a core part of their property strategy rather than just a channel partner.
Jetstream come to me with solutions and creative solutions. It's not on me to come upwith it. You are the ones who are seeking opportunities in the same way that we are.
Danirose Barry
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