It’s becoming more and more common for boutique hotels and resorts to enter the sharing economy on platforms such as Airbnb and VRBO. With this, a new question keeps arising: What next?
Many resort and hotel managers are left wondering how to succeed on marketplaces that were historically not set up to support traditional hospitality inventory. These companies are often considering a variety of strategies – from owning and developing their own private accommodation brands, to building short-term rental businesses. It’s a new world in the travel accommodation industry, and many hoteliers are uncertain how to navigate these platforms in a way that delivers results.
A recent article on PhocusWire captures some of the most relevant questions and concerns that affect hotel and resort managers today – particularly on Airbnb. Common questions revolve around pricing competitively on-platform, tracking the performance of listings, and effectively communicating with guests. The great news is: Jetstream is YOUR multi-purpose tool to navigate these waters successfully.
Here are 4 of the top ways that Jetstream can help your hotel or resort find success on Airbnb:
1. Pricing accommodation competitively
One of the most vital ingredients for Airbnb success involves setting the right price for your listings. Your competition consists of private owners who often have no problem yielding their rates to fill their single units for a night or two. We understand that this isn’t how your hospitality business works. Our channel coordinators and revenue managers monitor your listings and offer suggestions to keep your prices competitive – from applying well-timed promos, to yielding rates at certain times of the year when occupancy is lower.
2. Staying on top of new and evolving trends and regulations on vacation rental platforms.
One of Airbnb’s newest regulations directly affects the fee structure for hotels and other hospitality businesses on-platform. While private owners receive their commission from Airbnb’s “shared host and guest fee” commission model, hotels are now required to abide by a “host-only” fee structure. Due to this structure, an additional 14% to 20% fee will now be factored into your rates on Airbnb. Your Jetstream account manager will work with you to ensure that you are priced competitively, despite any new or updated regulations. They will also help you navigate dealing with regulations that don’t compliment your usual way of doing business.
3. Keeping track of listing performance in a way that is both informative and relevant.
A number of tools are available to help you understand your market… and your competition on Airbnb. However, as you enter the homesharing space, you might be wondering about where to find data that is directly relevant to YOUR hotel or resort, and the performance of your listings. Jetstream can provide you with this tailored and highly-relevant data. Our in-house data specialists will compile reports for you to track the performance of your listings so that you can always make good, informed decisions.
4. Maintaining up-to-date content and consistent communication with guests.
The challenge of consistent contact is a new one for resorts and hotels. Airbnb’s unique structure demands that you communicate with guests on-platform, review them after their stay, and respond to their reviews on-platform. Your listing’s content will also need to be consistently updated with any closures, renovations or construction that may affect guest experience and lead to bad reviews. When you get in the Jetstream, you’ll be working with a team of Guest Experience Specialists to communicate with your guests and address their questions or concerns so that they arrive, and depart, with a smile. In addition, our Content Experts ensure that your listings are fully optimized and accurate so that guests are informed at all times.
When it comes to having your listings perform on Airbnb, Jetstream is your full-service solution. Make an appointment to chat with our team today and discover how getting in the Jetstream will bring you the results you want.
Dec 04, 2019
Winning at Airbnb and VRBO: Diving into the Data (WEBINAR)
Jetstream COO Emmanuel Lavoie analysed data taken from 2300 listings on Airbnb and VRBO to share with you the recipe for success on vacation rental platforms. Check out the Webinar to learn the 5 Best Practices that build immediate Trust with the consumer!Read more
Jun 28, 2019
5 Top Tips to Attract your First Booking on Vacation Rental Platforms
Now that boutique hotels and resorts are joining vacation rental platforms, here are 5 top tips from our Jetstream team to make your listings shine and attract bookings.Read more
Jun 28, 2019
4 Ways that Jetstream is your Multi-Purpose Tool for Airbnb Success
Jetstream's full-service solution is your multi-purpose tool for Airbnb success. Here are the top 4 ways that Jetstream will increase the performance of your listings on Airbnb!Read more
Aug 30, 2018
RedAwning Group Acquires Leavetown Vacations Inc. and its Jetstream Connectivity Solution
RedAwning, the world’s largest collection of vacation properties, announced it has acquired Leavetown Vacations and its Jetstream Connectivity Solution - a Vancouver-based vacation rental distribution and channel marketing solution specially designed for multi-unit properties.Read more
May 08, 2018
How Hotels Can Get Airbnb’s Stamp of Approval
Connecting Boutique hotels to Airbnb has been a hot topic of conversation ever since Airbnb announced that they will now feature them on their platform.Read more
Apr 24, 2018
Jetstream Connects Airbnb to Sabre SynXis Hotel Booking Engine
On April 10th, Sabre announced the launch of their new guest-centric solution on the SynXis Enterprise Platform.Read more
Apr 10, 2018
Listing Boutique Hotel Rooms on Airbnb
The days of hotels seeing Airbnb as the enemy are over. The evolution has reached the inevitable conclusion with Airbnb announcing that boutique hotels are welcome on its network.Read more
Mar 21, 2018
Airbnb and Hotels – Partners or Rivals?
Traditionally, Airbnb and the hotel industry have been seen as massive rivals. But now, is the game changing? Boutique hotels are beginning to find a partner in Airbnb.Read more
Feb 27, 2018
Now Entering the Sharing Economy – Boutique Hotels & Resorts
The sharing economy is steaming ahead. Last year, PWC predicted that the sharing economy would grow by 60% in 2017 to 27bn in Europe alone.Read more
Feb 21, 2018
Is Your Resort Ready For The Vacation Rental Market?
In the ever-evolving of travel industry, home sharing platforms and vacation rental marketplaces are continuing to make their mark.Read more
Oct 03, 2019
CASE STUDY: Oceana Resorts | Myrtle Beach, SC
Oceana Resorts is a collection of 9 properties in Myrtle Beach and North Myrtle Beach including oceanfront resorts, hotels and a waterway condominium, featuring pools, beach access, comfort and affordability. Oceana Resorts uses the TravelClick channel manager which does not offer a direct integration to Airbnb, HomeAway and TripAdvisor. THE CHALLENGE: Oceana wanted to increase […]Read more