Logo Usage Guidelines
Primary Version
The primary logo for Jetstream is the horizontal version. There is no vertical version of the logo. For smaller digital applications and marketing collateral, the Jetstream symbol/icon can be used on its own in place of the full identity, or as a graphic device.
Download PNG | Download SVG | Download All Versions
Brand Identity Symbol / Icon
The icon conceptually represents the movement of the jet stream. The symbol is created with the descender part of the letter J and the ascender part of the letter S. The circle shape represents the world and the symbol represents the jet stream across it.
The icon can be used with or without the circle in various marketing applications. The symbol shape can be used as photography containers. Enlarging the symbol can create interesting shapes and conveys a sense of energy and movement.
Secondary Logos: Black and Reverse
- Black Version
The secondary version should be used when full-colour production is not available. The Jetstream wordmark and icon are entirely black.
- Reverse Version
The reverse version should be used on backgrounds that would compromise readability of the primary logo or secondary version, such as a dark or black background, and/or in situations where full-color production is not available.
Primary Brand Colours
- Red
Pantone: 710 C
#E55D72
C: 3
M: 78
Y: 40
K: 1
R: 115
G: 153
B: 198 - Blue
Pantone Process Blue C
#007AC1
C: 100
M: 41
Y: 0
K: 1
R: 0
G: 122
B: 193 - Purple
Pantone 276 C
#39324B
C: 84
M: 87
Y: 51
K: 34
R: 57
G: 50
B: 75
Terms and Conditions
Only authorized users are allowed to download any of the Jetstream logos. By downloading any of the Jetstream logos, you agree to abide by the terms on this site. Jetstream grants you a limited license to download and use the logos and imagery solely for editorial use. All materials that use the Jetstream logo must adhere to Jetstream’s brand guidelines. Use of the logos or imagery for commercial purposes without the prior written consent of Jetstream may constitute trademark infringement, copyright infringement and unfair competition in violation of federal laws and may be prohibited. Any modification to the logos or imagery is prohibited. Except as specifically stated on this site or in a separate written agreement between you and Jetstream, nothing contained on this site should be construed as granting, by implication, estoppel or otherwise, any license or right to use any logo displayed on the site.