---
title: "Hotel Marketing Trends 2026: Top 10 Shifts + STR Strategy"
description: Explore the top hotel marketing trends for 2026, how STR channels fit into demand and revenue strategies, and what hotels can do to stay competitive this year.
---

[Jetstream Blog ](https://jetstreamtech.io/blog)

# [Hotel Marketing Trends 2026: Top 10 Shifts + STR Strategy](https://jetstreamtech.io/blog/hotel-marketing-trends-2026-top-10-shifts-str-strategy)

 Written by [Jetstream](https://jetstreamtech.io/blog/author/jetstream) | Feb 20, 2026 3:04:45 AM

[View full post](https://jetstreamtech.io/blog/hotel-marketing-trends-2026-top-10-shifts-str-strategy)

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