---
title: "Direct Bookings vs STR Channels: Finding the Sweet Spot"
description: Balance direct bookings and STR channels. How hotels protect direct while capturing incremental demand through strategic channel assignment.
---

[Jetstream Blog ](https://jetstreamtech.io/blog)

# [Direct Bookings vs STR Channels: Finding the Sweet Spot](https://jetstreamtech.io/blog/direct-bookings-vs-str-channels-finding-the-sweet-spot)

 Written by [Jetstream](https://jetstreamtech.io/blog/author/jetstream) | May 14, 2026 5:44:03 PM

[View full post](https://jetstreamtech.io/blog/direct-bookings-vs-str-channels-finding-the-sweet-spot)

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