With their penchant for adventure, love for unique experiences, and fast-paced lifestyle, it’s no wonder that millennials account for roughly 60% of all guests who have booked on Airbnb. This peer-to-peer platform prides itself on creating authentic travel experiences, available instantly through the Instant Book feature. And with a collection of new programs and benefits being rolled out, such as “Business Travel Ready” amenities and the “Airbnb Experiences” platform, Airbnb is expected to keep growing!
While the number of millennials who have booked on Airbnb has grown more than 120% in the past year, this generation isn’t the only one intent on booking holiday rentals. Baby boomers are also on the lookout for excellent vacation accommodation. When it comes to travelling, baby boomers and millennials appear to have much in common, most notably their “zest for life”. Though, according to Airbnb, where millennials are intent on travelling to define their aspirations, baby boomers are seeking genuine interactions and relationships.
Across the world, Airbnb estimates that over 1.6 billion people are at least 50 years old. And for a large proportion of Baby Boomers in North America, travel is a priority. According to a 2017 report by AARP Research, 99% of these Boomers anticipate travelling for leisure over the next year, with an average of 5 trips in the works. This massive market of consumers will undoubtedly be searching for holiday rentals during their vacations, and, according to Tripping.com, Boomers are expected to drive the biggest share of the rental growth, with a 17% expected increase in those who plan to rent this year. Already, in Australia and New Zealand, Airbnb’s recent partnership with Over60, an online community for seniors, will promote and encourage the use of Airbnb within the senior community.
There are several reasons why the Baby Boomer generation is expected to turn to home sharing platforms for their vacation accommodation. One of these involves the Boomer’s emphasis on relationships and family time. For Boomers, spending time with family and friends is a key motivator when it comes to travel. Therefore, rentals that promote family or multi-generational experiences are especially appealing. A survey conducted by Tripping.com demonstrated that multigenerational travel is one of the biggest travel trends today, with grandparents, parents, and children joining together for adventures across the world. Home sharing platforms are recognized for featuring accommodations that provide more space and family-friendly amenities. It’s no surprise that Baby Boomers are starting to look towards these platforms for their family vacations!
Like the millennial generation, authentic travel experiences are beginning to appeal to Baby Boomers as well. A significant portion of this older generation indicates that, whilst travelling, they would like to eat a meal or take a tour with locals. In terms of accommodation, 18% are now interested in staying with locals. Once again, home sharing platforms like Airbnb are perfectly positioned within the market, as they are recognized for creating unique and authentic travel experiences.
With the increase in travelling Baby Boomers around the world, it’s certainly worth getting in on the ground floor! In terms of customer base, Baby Boomers are excellent guests! According to VRBO, retirees and snowbirds tend to commit to longer vacations, and so, book for longer stays. And, if family and friends come along, they book for more people! Research conducted by AARP also indicates that Baby Boomers are not overly concerned about budgeting for personal travel and they tend to have a higher disposable income. This is a worldwide network of travellers who tend to stay longer and spend more!
What does this mean for traditional businesses? It’s important to stay ahead of the curve! An article by the Globe and Mail recognizes that traditional accommodation companies can tap into this growing consumer market by expanding online. Jetstream by Leavetown is the perfect solution! This all-in-one distribution and channel marketing technology connects multi-unit inventory with home sharing platforms such as Airbnb, Homeaway and Leavetown. By optimizing our customers’ listings across a variety of vacation rental marketplaces, their visibility and online presence increase. As Boomers turn to home sharing platforms for their vacation accommodation, Jetstream enables our customers engage with this growing market. With this excellent solution, our customers get in on the ground floor.
Get in the Jetstream and tap into the booming Baby Boomer travel market!
Aug 30, 2018
RedAwning Group Acquires Leavetown Vacations Inc. and its Jetstream Connectivity Solution
RedAwning, the world’s largest collection of vacation properties, announced it has acquired Leavetown Vacations and its Jetstream Connectivity Solution - a Vancouver-based vacation rental distribution and channel marketing solution specially designed for multi-unit properties.Read more
May 08, 2018
How Hotels Can Get Airbnb’s Stamp of Approval
Connecting Boutique hotels to Airbnb has been a hot topic of conversation ever since Airbnb announced that they will now feature them on their platform.Read more
Apr 24, 2018
Jetstream Connects Airbnb to Sabre SynXis Hotel Booking Engine
On April 10th, Sabre announced the launch of their new guest-centric solution on the SynXis Enterprise Platform.Read more
Apr 10, 2018
Listing Boutique Hotel Rooms on Airbnb
The days of hotels seeing Airbnb as the enemy are over. The evolution has reached the inevitable conclusion with Airbnb announcing that boutique hotels are welcome on its network.Read more
Mar 21, 2018
Airbnb and Hotels – Partners or Rivals?
Traditionally, Airbnb and the hotel industry have been seen as massive rivals. But now, is the game changing? Boutique hotels are beginning to find a partner in Airbnb.Read more
Feb 27, 2018
Now Entering the Sharing Economy – Boutique Hotels & Resorts
The sharing economy is steaming ahead. Last year, PWC predicted that the sharing economy would grow by 60% in 2017 to 27bn in Europe alone.Read more
Feb 21, 2018
Is Your Resort Ready For The Vacation Rental Market?
In the ever-evolving of travel industry, home sharing platforms and vacation rental marketplaces are continuing to make their mark.Read more