When Airbnb first appeared on the scene in 2008, this startup was not expected to achieve the amazing success that it did. Now recognized for being one of the most popular and successful peer-to-peer platforms, Airbnb has changed the travel accommodation industry. As of 2017, Airbnb boasts 150 million users around the world, with a total of 4 million listings, arguably making it the largest hotel chain in the world by number of listings.
The rivalry between Airbnb and the hotel industry is no secret. Traditionally, Airbnb has been considered an alternative to hotels. Throughout the USA, hotel lobbyists and state governments continue to try and impose taxes and regulations on Airbnb. And yet, this incredible vacation rental platform keeps booming!
In an unexpected twist, these two apparent competitors are finding common ground. Hotels have begun to use Airbnb to their advantage – by posting on Airbnb in order to find new customers!
Indeed, Airbnb now permits listings for boutique hotels. In August 2017, Brian Chesky tweeted that a shocking 15,000 boutique hotels were listed on the platform! According to this article by Fast Company, managers at boutique hotels use the platform similarly to the way they use traditional OTAs, such as Expedia and Priceline. While larger hotel chains might still view Airbnb as a rival, smaller hotel chains and boutique hotels have started to view Airbnb as a partner.
If you’ve been thinking about jumping in and posting your listings on Airbnb, here are a few excellent points to consider:
A BIG Jump in Exposure:
First, Airbnb offers INCREDIBLE reach on the platform, with 24 million projected Airbnb users by 2020 in Europe alone! Imagine your listings appearing on one of the world’s most powerful search engines in front of thousands of potential customers, all across the world. There is no other platform offering this kind of exposure.
The Value for your Money:
Not only will your listings appear in front of a massive and international potential customer base, but the price to do so is significantly less than on most booking services in the industry. While traditional OTAs charge a 10% to 25% fee, Airbnb charges hosts a 3% commission. Furthermore, the investment to list the rooms is minimal as you should already have photos, property descriptions and list of amenities.
Reach Your Target Market:
Interestingly, Airbnb and boutique hotels share a similar core value: offering an authentic and local experience to their guests! Travellers looking for something a little different will often turn to Airbnb or to boutique hotels for their travel accommodation. Indeed, these services pride themselves on creating a unique and magical guest experience.
Know YOUR customer:
Perhaps one of the least considered advantages… Hotels are now able to know their guests! There is an element of safety with Airbnb, as you can be sure of your guest’s identity. Moreover, reviews from previous hosts tell you what your guest is like as a guest. This sort of information has never before been available to accommodation providers!
Where does Jetstream come in?
So, you’ve made the decision to jump onto Airbnb. That’s fantastic! However, you might find yourself wondering just HOW you will go about posting your listings. That’s where our wonderful team, and our revolutionary tech, come in.
We offer a multi-unit distribution tech to help resort, hotel, and vacation rental businesses of all sizes. Jetstream elegantly COMBINES the calendars of your rental units behind a single listing on the vacation rental marketplace(s) of your choice, including Airbnb, HomeAway, VRBO and FlipKey. We do all the heavy lifting so you don’t have to! Schedule a call back today!
Aug 30, 2018
RedAwning Group Acquires Leavetown Vacations Inc. and its Jetstream Connectivity Solution
RedAwning, the world’s largest collection of vacation properties, announced it has acquired Leavetown Vacations and its Jetstream Connectivity Solution - a Vancouver-based vacation rental distribution and channel marketing solution specially designed for multi-unit properties.Read more
May 08, 2018
How Hotels Can Get Airbnb’s Stamp of Approval
Connecting Boutique hotels to Airbnb has been a hot topic of conversation ever since Airbnb announced that they will now feature them on their platform.Read more
Apr 24, 2018
Jetstream Connects Airbnb to Sabre SynXis Hotel Booking Engine
On April 10th, Sabre announced the launch of their new guest-centric solution on the SynXis Enterprise Platform.Read more
Apr 10, 2018
Listing Boutique Hotel Rooms on Airbnb
The days of hotels seeing Airbnb as the enemy are over. The evolution has reached the inevitable conclusion with Airbnb announcing that boutique hotels are welcome on its network.Read more
Mar 21, 2018
Airbnb and Hotels – Partners or Rivals?
Traditionally, Airbnb and the hotel industry have been seen as massive rivals. But now, is the game changing? Boutique hotels are beginning to find a partner in Airbnb.Read more
Feb 27, 2018
Now Entering the Sharing Economy – Boutique Hotels & Resorts
The sharing economy is steaming ahead. Last year, PWC predicted that the sharing economy would grow by 60% in 2017 to 27bn in Europe alone.Read more
Feb 21, 2018
Is Your Resort Ready For The Vacation Rental Market?
In the ever-evolving of travel industry, home sharing platforms and vacation rental marketplaces are continuing to make their mark.Read more